What a start to 2018 it’s been for the Top Step Communications team, with the proverbial cobwebs having been well and truly blown away by what’s gone on so far with our motorsport clients.
Kicking off the year (on January 3, in fact), we were proud to help ambitious Essex team Fox Motorsport announce their return to the British GT Championship in style.
As the first team to bring the brand-new Mercedes-AMG GT4 to UK shores, the news attracted international attention as well as strong coverage in motorsport bibles, Motorsport News and Autosport and a stint on BBC Radio for Team Principal Paul McNeilly.
The Fox news didn’t end there either as racing newcomer Matt Konczos confirmed his plans to contest the Ginetta GT5 Challenge, his and the team’s messaging and timelines being co-ordinated by us with Ginetta themselves to ensure maximum coverage.
A carefully-structured social-media strategy has helped the business gain greater awareness, increase its follower numbers, drive more traffic than ever before to a selection of online galleries and sell the superb 2018 wall calendar.
We’ve been proud to work with seven-time British Touring Car Champions WSR for the past two seasons and entered our third year with Dick Bennetts’ team in flying style.
Being able to lead planning for the announcement an ultra-strong line-up of Colin Turkington, Rob Collard and Andrew Jordan – co-ordinated with BMW UK to ensure additional reach – brought yet more international attention for the team.
And then it was on to the annual Autosport International Show which does seem to be back to somewhere near its best after a period of decline; at least that was the impression we got, read our blog on that very subject to find out more.
Fresh from the team’s driver announcement the previous day, Bennetts was in demand in Birmingham as we orchestrated a series of interviews from media as far afield as Australia.
We’d planned the announcement for the previous day to not only give WSR ownership of the BTCC news cycle for a full 24 hours (rather than being drowned out by the various announcements and livery unveils at ASI), but to also ensure that both Turkington and Jordan – attending the show to mark the 60th anniversary season of the BTCC – could speak at length about their excitement to a fully-engaged audience of 100,000 visitors over four days.
While that was going on, we were also supporting JAS Motorsport in the debut of the brand-new Honda Civic Type R TCR at the Dubai 24 Hours.
Putting JAS TCR Project Leader Mads Fischer in front of a global audience on the 24H Series live stream, co-ordinating a supply of high-quality photography and carefully devising and executing a social media plan around the event ensured that the car’s debut achieved global coverage in the motorsport media before and after the event.
Finally (because that’s all not enough, is it?); the exciting announcement of 15-year-old Gordie Mutch – surely the next big thing in Scottish racing – graduating to the Ginetta GT5 Challenge as part of a four-strong line-up at Fox Motorsport.
Or, at least, that’s what you’d think. Our season is just getting started with the planning of busy programmes in the FIA World Touring Car Cup, British Touring Car and GT Championships (plus their support categories), national and continental TCR series and the 24H Series all underway.
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