Motorsport PR

Reach the top of motorsport and you’ll find yourself in the spotlight. With TV, newspapers, online and social media you’ll be the focus. Managing this level of self-promotion on your own takes an awful lot of work.

That’s where we come in.

The Top Step Communications team have worked in motorsport’s top echelons for more than a decade and with some of its biggest and most prestigious names. Formula 1, the World Touring Car Championship, DTM, British Touring Car Championship and the Goodwood Festival of Speed, we’ve been there; right at the heart of the action.

Promoting your business

The ways in which you can promote yourself are constantly changing. With crowded grids in every series, it takes a lot to be the name on everybody’s lips. Our experienced team of former journalists know what works and what doesn’t and we use this knowledge and understanding to help you stand out from the crowd. We work closely with you, listening to your needs and objectives, and leverage our global network of media contacts to help spread your message. Here are some of the ways we do it:

Media relations

We’ll act as the face of your organisation, liaise with media to facilitate interviews, place content, send press releases and promote your business wherever we can.

We can be with you on site or act remotely; whatever suits you best.


Your website is your number one calling card. We can advise you on how to maximise its potential, ensuring it provides the information your audience is after and is as searchable as possible.

We’ll do that by managing your online profile in a way that really speaks to people through content production.

Social media

Social media is more important than ever before but it only works if you use it correctly. We can run your social channels on a day-to-day basis, engaging with and growing your audience – all to help you promote yourself.

Crisis Communications

We all know that things don’t go always go to plan. While this can’t be avoided, what’s crucial is how you deal with a negative situation. We have successfully implemented crisis communications plans for some of the biggest names in motorsport and can make sure you’re ready to take the right steps if the worst happens.


A picture is worth a thousand words, so it’s vital that you are complemented with some amazing imagery. We’ve worked with some of the best photographers in the business for a long time. Using our network of international contacts, we can deliver images that won’t blow your budget.

The most important bit…

The key thing we offer is flexibility – there is no ‘one size fits all’ solution. We work to understand what your business needs and provide that.

Get in touch today to tell us more about your business and we’ll provide you with a free consultation of your motorsport PR needs.

Email us or use our contact form.