Motorsport is dominated by big names – iconic brands synonymous with the sport for decades or more. That means it’s an incredibly difficult industry for small businesses to get a foothold in and promote themselves within. That’s why we offer targeted support to small businesses wishing to promote themselves through a series of PR activities.
That sounds expensive…
It’s not! The best thing about working with Top Step Communications is that we are an independent agency and can offer cost-effective solutions that will make a big difference. For small businesses we’ll only suggest activity that will produce results. This means content production, social media and media outreach opportunities. Here’s how those strategies can help your small business:
Your website is your number one selling tool, but only if people can find it. Having a wealth of relevant content on your website – through relevant text, imagery and video – means your website will surge up search-engine results and be more visible. What’s more, this all helps you promote yourself, talk about what you do and show your customers that your website is up to date.
Social media can aid a business in promoting itself, but only when used correctly. Too promotional and nobody’s interested. Developing a conversation is key, but this takes time. We can take that off your hands, managing your social channels each day, encouraging visits to your website or your business.
Media outreach is about identifying opportunities where your business could be promoted through the broadcast, online and print media. Top Step Communications has a team of former journalists, so we know what makes a good story and how to ‘sell’ it. We’ll always look for ways of promoting your business even more.
Our small business PR packages start from as little as £200 per month and can be scaled according to your business objectives. To find out more, then get in touch with us today via the contact page.